Search engine optimization (SEO) is the process of optimizing a website to get a high ranking in the search results on Google, Yahoo!, and Bing. 

Search engines use algorithms to determine which websites should be displayed at the top of their search results for specific keywords or phrases. Local SEO Auckland can be used for any type of business, but it’s especially important for small businesses that don’t have large advertising budgets. In fact, according to Hubspot, 92% of consumers say they use search engines as their primary source when looking for local businesses online.

SEO is an investment

SEO is a long term strategy. The benefits of SEO don’t happen overnight, but they do happen over time.

Your business will stand out from the competition if you have high-quality content and a strong online presence. This means that when someone searches for something related to your industry or niche, they’ll see your website as one of the first results in Google’s search engine results page (SERP).

By investing in marketing strategies like SEO and content creation, you can get more customers who are interested in what you have to offer–and they’ll be more likely to buy from you than if they found some other company through their search results!

SEO brings targeted customers to your website

SEO helps you reach the right audience. The first thing to understand about SEO is that it’s not about getting as many eyes on your website as possible; it’s about getting the right kind of people looking at your website. If you’re selling products or services, this means targeting keywords that reflect what those customers are searching for.

SEO brings targeted customers to your website. When done correctly, SEO will help generate traffic from potential clients who have already shown interest in what you do–and who are likely ready and willing to buy right away!

SEO helps your business stand out

SEO helps your business stand out from the competition.

If you’re like most small businesses, you probably have a lot of competition for the same keywords in your industry. For example, if you own an accounting firm and your main keywords are “accounting,” “bookkeeping,” “tax preparation” and so on, chances are there are dozens or even hundreds of other businesses competing for those same phrases on Google AdWords (PPC).

With SEO however…you’ll be able to rank higher than all those other businesses because search engines only look at quality content when determining where things should show up in their rankings! 

local seo auckland

So if someone searches for something like: “how do I write off my home office?” The first few results will likely come from sites such as Forbes or Entrepreneur Magazine – which both rank highly because they publish high quality articles regularly updated with fresh information relevant to today’s audiences (i.e., not just one year old articles!).

SEO establishes trust and credibility for your business

If you’re not ranking on the first page of Google, then you could be missing out on potential customers who are searching for what you have to offer. A well-optimized website will appear higher in search results than an unoptimized one, which can help increase traffic to your site as well as conversions from those visits (i.e., more people buying stuff).

A well-optimized website is also easier to maintain. You’ll spend less time trying to fix broken pages and more time doing the things that you actually want to do.


SEO is an investment that can help your business grow. If you’re looking for ways to reach more customers and increase sales, then  Local SEO Auckland is a good place to start. The fact that it’s also free makes it even more appealing!