Internal linking is the process of a website linking to content on its own site. This allows Google and other search engines to crawl your website more efficiently and find new content that might otherwise be lost in the sea of links online. So, why should you care? By focusing on internal links within topic clusters—a collection of similar pages with similar objectives—you’ll be able to improve SEO results while saving time and effort on link building efforts. Well, SEO companies in Ahmedabad like Studio45 also believe that internal linking can be an effective SEO tactic. In this post, we’ll walk through everything you need to know about topic clusters and how they can help boost your site’s SEO ranking with minimal effort.

What is internal linking?

Internal linking is when you link to pages on your own site. It’s different from external linking, when you link to other sites or resources outside of yours. Most websites use both types of links as part of their content strategy—the practice of creating and promoting content online—but internal linking can be especially effective for improving SEO results because it helps search engines find new content faster. Thus, SEO companies in Ahmedabad like Studio45 guide that it will helps crawlers and search engines find new content on your website more easily, which in turn improves ranking. By creating a network of internal links within topic clusters, you’ll be able to boost your site’s rankings in Google’s SERPs without having to go through the time-consuming process of building external links.

Why are Links Important to Google?

Google uses links to measure the trustworthiness and relevance of your site. The more links a website has, the higher Google’s confidence in it will be.

If you want to rank for a specific keyword or set of keywords, links are an important part of the equation because they help you build an audience and establish yourself as an authority in that niche. They also tell Google that people are finding value in what you have to say about those topics, which brings us back to links being a measure of trust!

Internal Links vs. External Links

An internal link is a link that points to another page within the same domain. Internal links are necessary for SEO Company India, as they help Google crawl and index your pages. An external link is a link that points to another website or webpage on an entirely different domain than your own.

SEO companies in Ahmedabad like Studio45

To build internal links, you can use anchor text (the words in blue text), which will show up in your content as ‘click here’ or ‘read more’. When creating new content, ensure you include plenty of relevant keywords and phrases so readers know what they’re clicking on!

What are some internal link best practices for topic clusters?

You can also help your readers find the right content by linking to internal pages in your site. You don’t have to link every single word or phrase in an article, but you should try to use as many related keywords as possible.

When deciding which link text you should use, ask yourself: what is this article about and how can I explain that in a few words? Don’t be afraid of repeating keywords here and there, but don’t overdo it either—it’s better for readers if they only see those keywords once or twice per page.

Thus, SEO companies in Ahmedabad like Studio45 experts said that having certain practices that you want to avoid when using internal links: don’t use too many links on any given page (no more than three); don’t link too short or too long URLs; don’t create links where they aren’t needed (i.e., not every time someone says “aardvark”).


A topic cluster is just one way to organize your content, but it’s a powerful one. You can use topic clusters in any industry, and they can help you structure your website in a way that makes sense for your readers. Topic clusters also work well with Google’s internal linking recommendations, which focus on finding ways to link related pages together so that they all benefit from each other’s authority.