URL Parameters are one of the most powerful strategies that top seo specialists in Melbourne have at their disposal. They allow us to manipulate the search engine results pages (SERPs) in a way that is specific to the needs of our clients and website.

In this blog post, we will go over the basics of URL parameters and explain how they can be used for SEOs. We will also cover some common situations where URL parameters are used and provide tips on how to control them effectively.

Blocking in robots.txt

For SEOs, controlling URL parameters is essential to ensure their sites are not indexed by search engines. By disabling certain parameters, spiders and crawlers won’t be able to access your site.

The top seo specialists in Melbourne recommend using www instead of HTTP:// when referencing blocked pages so the traffic isn’t confused. Keep your blacklist concise so that it’s easy to read and manage – no need for lengthy rules!

SEO Melbourne

Canonical tags

URL parameters are important for SEOs because they can affect how your website ranks in search engines. Correctly setting up canonical tags can significantly improve the visibility of your website on Google and other search engines.

There are a variety of options for specifying which pages to rank, and all have their own benefits and drawbacks. For example, the noindex tag tells Google not to index a page, but the nofollow tag tells Google not to follow links from that page.

As such, it’s important to understand the different types of tags and use the right one for the right situation. Do your research and choose the right canonical tag for your website to achieve the best results.


SEOs know the importance of URL parameters – that’s why it’s important for them to know how to control them. By manipulating these parameters, you can ensure your pages rank higher in search engine results pages (SERPs).

For example, you can specify which keywords to include and exclude from your site’s titles and content. Additionally, by knowing the noindex rule, you can help improve the visibility of your pages and reduce the amount of spam that appears on the first page of search engine results.

Site Audit

SEOs know the importance of URL parameters and the power they hold for optimizing a website for better search engine performance. URL parameters are essential for controlling how a page is displayed in search engine result pages.

A site audit can help you identify and correct any issues with the parameters. Once corrected, you’ll see better search engine rankings and increased traffic!

So, if you’re looking to improve your website’s performance, make sure to have a site audit done – it’s the first step on the road to achieving your SEO goals!

URL parameters are an important part of SEO, as they allow your website to be found by search engines. However, these parameters can also be used to manipulate your website’s ranking in the SERPS.

To avoid this, the top seo specialists in Melbourne suggest making sure to block URL parameters in your robots.txt file and set canonical tags to ensure that your pages are indexable by search engines. Finally, do not add the noindex tag to your pages to ensure that they are not indexed by search engines.