Many businesses avoid SEO for online business marketing because they find the process intimidating. But, the reality is quite different. SEO is an important step every entrepreneur needs to include for the marketing strategy and overall efforts to take the business one level up. Are you interested to know more about SEO & SEO latest trends? Here is a complete guide shared by SEO Sydney that will be helpful to you in 2020 & more coming years!
Search engine optimization is evolving, the everyday digital industry has something new to introduce with the world. Google never stays stable, it will keep updating algorithms almost every next day. In last year, 3,200 algorithms have been updated. Can you imagine, how much tough it would be for SEO experts to remain active & flexible for the rankings?!!! Every business is on the web now, thus knowledge of SEO Services becomes important.
Prepare yourself in 2020 with these 5 outstanding SEO trends to take the business up in the online market!
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Ask questions in real-time with voice search
Around 50% of online searches performed via voice searches by the year 2020. Voice search is nothing but asking questions in real-time which means the targeted terms or keywords of SEO become more conversational. However, when you use voice searches, Google needs to do a lot more work for getting the exact information that the searcher is asking for at that moment. This will make the keywords & efforts not that important anymore.
The remedy of this issue is, you need to ensure that the content is designed in a way to answer genuine queries or questions rather than only target the keywords.
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Location is important in SEO
According to a statistic, around 46% of Google searches are based on location. And, 34% of “near me” type of searches are completed via tablets and desktops. Local optimization will bring the business to the attention of audiences and suggest them to visit you. Also, it can associate you as a well-famed business for specific searches. With the help of a software developer, create a user-friendly website or application and encourage visitors for reviews and star ratings.
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Mobile-first index – the game-changer
If you have a basic idea of SEO then mobile-first indexing isn’t new to you. A responsive website isn’t enough, the mobile version of your website needs to be user-friendly. Sharply, 52% of internet traffic comes with the medium of mobile users globally. And the number of users is increasing by the time as smartphones weave into people’s routine lives. The interface needs to be easy to read, attract visitors, and have enough capability to answer their every question or at least keep them connected with the movements.
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Video contents at its peak
Nowadays, users prefer to get chunks of information through online videos or podcasts either for entertainment or education purposes. This is the reason, implementation of online videos can grab millennials & younger gens for business growth. If you upload quality videos on the web, it can attract many users and reach to more people/
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Quality of the content – After all, content is king
Gone are the days when Google support keyword-stuffing. In 2020, informative & quality content can only survive on the internet. Online visitors are sharp to detect and avoid some fake advertisements or promotional articles. Google or any other search engines prefer to figure out the contents that meet exactly to the search query. Thus, you should be more concerned about posting quality-rich content so that the website will remain active on Google.
Any questions? Google SEO and start reading endless articles about SEO. Share knowledge, it grows!